Cookie Policy

Last updated: August 2023

This Cookie Policy explains how Global Market Insights ("we", "us", or "our") uses cookies and similar technologies to recognize, collect, and track information about you when you visit our website (the "Service"). This policy explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Global Market Insights) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

2. Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Service to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Service. Third parties serve cookies through our Service for advertising, analytics, and other purposes. This is described in more detail below.

3. Types of Cookies We Use

The specific types of first- and third-party cookies served through our Service and the purposes they perform are described below:

3.1 Essential Cookies

These cookies are strictly necessary to provide you with services available through our Service and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Service, you cannot refuse them without impacting how our Service functions.

Examples of essential cookies we use:

  • Session cookies to manage your login session
  • Security cookies for authentication and fraud prevention
  • Load balancing cookies to distribute traffic to different servers

3.2 Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our Service but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Examples of performance and functionality cookies we use:

  • Cookies to remember your preferences and settings
  • Cookies to personalize content based on your preferences
  • Cookies to improve website responsiveness and stability

3.3 Analytics and Customization Cookies

These cookies collect information that is used either in aggregate form to help us understand how our Service is being used or how effective our marketing campaigns are, or to help us customize our Service for you.

Examples of analytics and customization cookies we use:

  • Google Analytics cookies to track user behavior on our website
  • Hotjar cookies to analyze how users interact with our website
  • A/B testing cookies to optimize our website design and functionality

3.4 Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Examples of advertising cookies we use:

  • Facebook Pixel to track conversions and target advertisements
  • Google Ads cookies to deliver relevant advertisements
  • LinkedIn Insight Tag to track conversions from LinkedIn ads

3.5 Social Media Cookies

These cookies are used to enable you to share pages and content that you find interesting on our Service through third-party social networking and other websites. These cookies may also be used for advertising purposes.

Examples of social media cookies we use:

  • Facebook sharing and "Like" buttons
  • Twitter sharing functionality
  • LinkedIn sharing functionality

4. Other Tracking Technologies

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Service or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Service to another, to deliver or communicate with cookies, to understand whether you have come to our Service from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

5. How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in this Cookie Policy or through our cookie consent banner.

5.1 Browser Controls

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

5.2 Opting Out of Specific Cookies

For more information about certain cookies used for advertising by third parties, including how to opt out, please visit:

5.3 Google Analytics

We use Google Analytics to understand how visitors engage with our Service. If you don't want Google Analytics to collect and use information about your use of our Service, you can install the Google Analytics Opt-Out Browser Add-On (https://tools.google.com/dlpage/gaoptout).

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

7. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us:

This Cookie Policy was last updated on August 15, 2023.